OUR STORY



NU MARK IS AN ALTRIA COMPANY FOCUSED ON RESPONSIBLY DEVELOPING AND MARKETING E-VAPOR PRODUCTS FOR ADULT TOBACCO CONSUMERS. WE'RE EXPLORING DIFFERENT WAYS TO BRING NEW TOBACCO-BASED PRODUCTS TO ADULT TOBACCO CONSUMERS.   
Our research shows that more than half of U.S. adult smokers are looking for an alternative to their cigarettes. At Nu Mark, we want to learn more about adult tobacco consumers and their preferences. 
Our goal is to succeed in the U.S. e-vapor category in the long term. We will do this by reimagining the tobacco category and focusing on several areas:
  • Developing superior products
  • Building premium brands
  • Expanding distribution and customer partnerships
  • Creating a reliable, high-quality, low-cost supply chain
  • Growing our regulatory and government affairs capability​